Medical facilities, as well as all other enterprises, need a presence on the Internet these days. And we are talking not only about a profile on a healthcare website design where customers evaluate medical services. The medical website design company’s image is largely influenced by the website’s visibility, structure, and possibility of contact with the facility. Doctors do not have the time to build it independently, so outsourcing such a task is worth outsourcing. This article will teach you what a medical website design company should contain.
CONTENTS
- How to build a homepage?
- How do I put contact details on the website?
- Should a medical facility keep a newsletter?
- How to describe a medical company on the site?
- Additional tabs for clients of the medical facility
- Website for doctors – what is worth remembering?
How to build a homepage?
The first element that the recipient notices is the home page. In our activities, we know how important transparency and highlighting the most important content attractively are. In this case, they were mainly concerned with the services offered by the clinic.
We decided to use a slider at the top, i.e., a carousel. Its purpose is to scroll through the photos independently by the user. The recipient can also change the pharmacy using the navigation arrows on the keyboard.
If any topics presented were particularly important to him, he could get acquainted with the details by selecting the “more” button. For our clients, the services of family doctors and specialist doctors are the most important, which is why this information is displayed on the sliders.
How do I put contact details on the website?
The home page is great for posting key information such as the facility address, opening hours, email address, or telephone number. These are essential data that every patient uses. We have placed this information in the area above the fold, which is the place the recipient can see after visiting the website.
The solution used by us eliminates the need for sometimes tedious searches. However, it is extremely important when the patient is struggling with troublesome ailments, and the last thing he wants to do is dig through many tabs to find information related to contact with the doctor.
Should a medical facility keep a newsletter?
Newsletter: This is the literal translation of the word newsletter. It is often associated with intrusive marketing messages. However, we decided to apply this solution in the case of the described medical facility. This is a good step to collect patients’ email addresses and provide them with activity information and health advice messages.
The newsletter is extremely important in building a relationship with the patient and reminding them about the brand’s existence. In this convenient way, you can send holiday greetings or inform about introduced changes or improvements. The newsletter is, therefore, a simple and cheap tool for such an important task as maintaining relationships.
On the healthcare website design, next to the newsletter, we decided to include a graphic element encouraging admission to the group of patients in the clinic. To facilitate this process, we have provided a link to download the declaration in the same place. This solution reminds us of the simplicity of the process of joining a given medical website design.
How to describe a medical company on the site?
Effective advertising is not just about presenting the services offered. It is important to indicate the characteristics that distinguish the facility from other providers of similar services.
The advantages of the facility are presented.
At this point, we emphasized the family nature of the company and the company’s mission, which is to provide care for patients in difficult times of illness. Therefore, it is important to feel safe and show respect. In addition, the undisputed advantages of the experience and knowledge of doctors and building amenities such as air conditioning or an elevator should also be mentioned. Finally, for clarity, we have used bullets that stand out faster than the text outline.
When designing the website, we paid special attention to User Experience (UX), which means user experience. This is the whole experience he experiences while using the product, in this case, the website.
It was important for us to use a clear layout that would be user-friendly and would harmonize in terms of color with such an important visual element as the facility’s logo. Thanks to this procedure, the user will feel consistency, and his senses suggest that everything concerns the same facility.
Additional tabs for clients of the medical facility
Everyone likes to be appreciated and is happy when some elements are directed at them. We used the page differentiator on the best medical website design for the patient. It is a place dedicated to the patients of the facility.
This solution is convenient because all the necessary files are in one place. Moreover, the answer we chose is more convenient than placing documents in different areas on the page, as they exclude the need to search. It is also more suitable for the institution to add new records or change existing ones. If the document is described elsewhere on the page – it is enough to add a link to the page’s distinguishing feature.
Website for doctors – what is worth remembering?
The medical marketing agency is characterized by a wide range of services and a rigorous approach to displaying ads on Google. Retail stores cannot promote themselves with Google Ads, so they cannot gain a market advantage with advertising budgets. That is why the medical website design must be modern and well-thought-out. The recipients of medical services are people for whom time is a valuable currency. It is not worth wasting it on an unintuitive menu.
If you run a medical website design company and want to know more about how to appear online with your offer.
