Introduction:
Bareeze nowadays becomes a favorite brand among ladies as well as men outside PAKISTAN. Bareeze also launched its outlets in MALAYSIA, UNITED ARAB EMIRATES, and the UNITED KINGDOM. It’s head-quarter is in Lahore.
A PAKISTANI fashion designer SEEMA AZIZ was founded Bareeze in 1985.She was chosen by Prime Minister of PAKISTAN, Imran Khan as a member to be on the council of the Business Leaders in October 2018. Her parents lead a well-known company SEFAM [Pvt]Ltd.
Popularity in Pakistan:
Bareeze is the most desired and high-end fashion brand in PAKISTAN. Brand lovers experienced unstitched as well ready to wear exquisite variety in stores. Bareeze offers high-quality embroidered outfits and prints in its fabrics. People experience all new range in classic embroideries and elegant colors. It deals with summer and winter collections as well as party wear. It offers causal, formal, bottom, shawls and much more for women and men. People can get lawn, cotton, chiffon, net, linen, karandi, velvet and khaddar outfits with trendy designs gracefully. All of them are most favorite fabrics for ladies. Here is also a huge variety of bridals wedding seasons. They also give accessories for ladies and have a variety of footwear.
In summers they give a good deal of lawn in wondered designs. Bareeze introduces an eye-catching variety of events like EID. It gives 3-piece and 2-piece premium quality. It also offers an opportunity for sales at reasonable prices on special occasions like, PAKISTAN Day, Mother Day, Independence Day etc. Bareeze brings special discount on its classic exquisite collection.
We can also shop for men’s shalwar kameez, waistcoats, footwear, and more. It made 90 outlets in PAKISTAN along with other countries. It has a large chain of franchises.Bareeze welcome its customers to online shopping on exclusive collection which make very convenient to customr to approach from nationwide. It delivers high quality fabric in a wide variety of designs in nationwide as well as world-wide.
They also introduced some brands:
- Kayseria
- Bareeze Man
- Rang Ja
- Leisure Club
- Chinyere
- Mini Minors (for children)
- The fabric Store
- Minitoes (New Born)
- Urban culture
- Mom 2 B
- Bareeze Home Expressions
- Shahnamah
- Working woman
- Super Squard
INITIATIVE:
Bareeze owner Seema travelled to abroad to innvating the trend in international market. She wanted to introduced embellished fabric in country. She wanted to give new concept to fashion. Bareeze retailed the high-quality pure cotton to market. Seema was the first who gave the concept of swiss lawn in Pakistan which was not familiar immediately. But with the passage of time, it get popularity in market. Now, it became the one of most favorite fabrics in summers.
In an interview, Seema said that she wants to innovated the market some unique and elegant variety for stunning fabric and with search in abroad, and she was successfully achieved. She proudly said, I collect raw material from PAKISTAN and made a hard trained force for factories.
CONCLUSION:
Bareeze is PAKISTAN’ largest and well recognized brand of clothing over 30 years. It covers all stuff of fabric which we desire It is popular because of its exciting new range in classic embroideries and exquisite shades of seasons with valuable price. On-line shopping experience made people more fascinate and enchant.
